“Drink cocktails, write type-checked Python!”

How to gamify the unglamorous yet important clean-up work in software development.

Engineering
By Libo Shen

Programmai appoints Sally Ritchie as Head of Customers

London-based predictive marketing technology, Programmai, welcomes Sally Ritchie to lead Customer Success.

Company
By Emma Pegg

All measurements are wrong, some are useful

What does iOS 14 and the end of third party cookies mean for marketing?

Opinion
By Murray Vanwyk

Introducing Predictive Retention: retargeting for the post-cookie world

Targeting with cookies or pixels will soon be impossible. Introducing Predictive Retention, a new way to retarget and retain your customers.

Product
By Dean Murr

How to manage your advertising budget – optimise holistically

Optimise your advertising budget and the system behind it. Here are the four areas you need your team to align on.

Opinion
By Joost van Heesbeen

“Tired: CDP-based Activation. Inspired: CDW-based Activation!”

Why the Cloud Data Warehouse should be your Customer Data Platform, with Tejas Manohar, Founder of Hightouch.

Community
By Dean Murr

“The future of advertising is logged-in.”

Preparing for the post third party cookie era with Rob Webster, founder of Canton Marketing Solutions.

Community
By Emma Pegg

Successful ad campaigns start and end with your creative

The best ad taps into the mood of society. The best marketer relentlessly tests to discover what this is.

Opinion
By Joost van Heesbeen

“The worst thing that can happen with incrementality? You spend less money.”

Lift testing your way to incremental uplift with Treatwell’s Performance Marketing Manager, Oriol Esteban.

Community
By Emma Pegg

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