How to drive sustainable change, no matter where you sit. With Sophie Dufouleur, the Global Customer Experience Director & Corporate Sustainability Champion.
We’re excited to announce a long-awaited feature now available in Programmai. The Predict > Customer Insights page is here.
The step-by-step guide to creating Peak Audiences to hit your Reach, Performance and Incrementality goals. By Programmai’s Head of Customers, Sally Ritchie.
When last-click is no longer the last word. Michael Lorenzos, the Head of eCommerce Growth at Bleach London, on the future of marketing measurement.
ASOS choose Programmai as its Predictive Marketing technology of choice.
The first in a series of updates on what’s new in Programmai. This month: pInsights, pProductFeed, plus a feature update to Predictive Custom Audiences.
Emma Aitken, Andrea Sericola and Andrew French on how to manage CPA and volume in the ad platforms to drive growth.
Programmai’s Head of Product shares how to improve your Facebook lookalikes post iOS 14.5.
High volume often means an uncomfortable CPA. How do you balance the two to drive bottom-line impact?