When last-click is no longer the last word. Michael Lorenzos, the Head of eCommerce Growth at Bleach London, on the future of marketing measurement.
ASOS choose Programmai as its Predictive Marketing technology of choice.
The first in a series of updates on what’s new in Programmai. This month: pInsights, pProductFeed, plus a feature update to Predictive Custom Audiences.
Emma Aitken, Andrea Sericola and Andrew French on how to manage CPA and volume in the ad platforms to drive growth.
Programmai’s Head of Product shares how to improve your Facebook lookalikes post iOS 14.5.
High volume often means an uncomfortable CPA. How do you balance the two to drive bottom-line impact?
Preparing for the transition to office life for the graduates of 2020, with Programmai’s Software Engineer Hassan Haider.
The traditional ways of CRM segmentation are overengineered. Announcing Custom Flows, a beautifully simple way to test your ideas.
How to meet targets while staying true to your brand with Vanessa Martins Lopes, Co-Founder of the Wild Curl.