Unveiling of the Predictive Marketing Platform. Part 5: Activation > Recipes

Make marketing positively influence outcomes, not game them.

This article introduces the notion of “Recipes”​ for marketers with a customer-obsession.

Take action cross-channel on your customer predictions, driving business value at scale with efficiency.

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Have You Been Looking at the Data Science Build vs Buy Decision All Wrong?

We get asked by big brands why they should use Programmai and not build our capability themselves.

There’s the sheer time it takes; the integration work required and the constant need for iteration. Plus the expertise to trade & execute cross-channel to drive business value.

But in this article our CTO (Murray Vanwyk) gives his view on the build versus buy dilemma from a Data Science perspective.

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Unveiling of the Predictive Marketing Platform. Part 4: Predictions > Churn Risk

Suffer from “one-and-done”​? We’ll take care of that.

Our prediction of when Churn Risk is high allows you to mitigate it when the time is optimal. In this article we cover stimulating second purchases from newly acquired customers and the problem that mounts when you fail to do so.

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Unveiling of the Predictive Marketing Platform. Part 3: Predictions > Customer Lifetime Value

Next up, it’s a biggie — Customer Lifetime Value.

We plunge deeper into the Predictive Marketing Platform by looking at our CLV model and how this prediction can be used to nurture consumers when the timing is most appropriate for them.

Knowing how consumers are likely to behave in the future allows you to make calculated investments at the right time to drive short and long term results, as we illustrate in this chapter.

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Unveiling of the Predictive Marketing Platform. Part 2: Predictions > Purchase Propensity

The second article in a series that unveils Programmai’s Predictive Marketing Platform.

We cover our Purchase Propensity model and how it can be used to predict a consumer’s likelihood to convert and the advertising required to drive maximum efficiency and incrementality.

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Unveiling of the Predictive Marketing Platform. Part 1: Profiles

The debut article in a series that unveils Programmai’s Predictive Marketing Platform, from start to finish.

We begin with why we’ve built this product, then discuss our unique use of first-party data in order to understand the complex interactions of customer features and values, so that we’re able to deeply learn about what’s worked historically to predict what’s likely to happen in the future.

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