Predictive Acquisition + Retention

We make accurate predictions about future customer behaviour.

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How It Works

No heavy-lifting, fully server-side.
A complementary intelligence layer to your stack.

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01

First-Party Data


We take your data from the source;
no third-party tracking tags to implement.

We see every customer behaviour & event, as it happens.

02

Deep Learning Models


We write our Deep Learning models on your first-party data to understand the complex interactions that lead to outcomes.

We then score customers in real-time on their future behaviour.

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03

Predictive Activation


We push our live predictive audience segments (or scores) to your marketing & advertising platforms using APIs.

Calculating the optimal budget required to maximise campaign performance & efficiency of ad spend.

04

Measurement & Lift


We maintain control groups in order to measure the incremental return from the action taken using our predictive models.

You’ll have access to a whole suite of reports to measure success.

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