We take your data from the source;
no third-party tracking tags to implement.
We see every customer behaviour & event, as it happens.
Deep Learning Models
We write our Deep Learning models on your first-party data to understand the complex interactions that lead to outcomes.
We then score customers in real-time on their future behaviour.
We push our live predictive audience segments (or scores) to your marketing & advertising platforms using APIs.
Calculating the optimal budget required to maximise campaign performance & efficiency of ad spend.
Measurement & Lift
We maintain control groups in order to measure the incremental return from the action taken using our predictive models.
You’ll have access to a whole suite of reports to measure success.