About Us

Our mission is to make marketing positively influence outcomes, not game them.

Who Are We

Meet The Team

Dean Murr
Dean Murr Founder & CEO

Murray Vanwyk
Murray Vanwyk CTO & Machine Learning Engineer

Graeme Blyth
Graeme Blyth Head of Machine Learning

Vasilis Papastefanopoulos
Vasilis Papastefanopoulos Machine Learning Engineer

Joost van Heesbeen
Joost van Heesbeen Head of Product

Christian Pugliese
Christian Pugliese Lead Frontend Developer

Tijani Fulani
Tijani Fulani Junior Frontend Developer

Ben Chamberlain
Ben Chamberlain Scientific Advisor, ASOS

Tim Brown
Tim Brown Advisor, Adobe + Oracle

Martyn Jobber
Martyn Jobber Advisor, Adobe + TechStars

Andy Whyte
Andy Whyte Advisor, Poq + Tealium

Andy Dubickas
Andy Dubickas Advisor, Visual IQ + Nielsen


Open Positions

Contact us to apply for any of the roles below.

Predictive Audiences

Disrupt how you buy advertising using our predictions to enable you to bid smarter, whilst anticipating your customer’s next move.

Predict how likely someone is to purchase

Alert you to someones risk of churn

Calculate future lifetime value

Automate bidding strategy decisions


Predictive Acquisition

Our cutting-edge deep learning methods will reveal the hidden traits/behaviours of your best acquired customers, allowing you to focus on healthier acquisition that doesn’t churn after the first purchase.

Get Started

Increase Lifetime Value, Chase Incrementality

We’ll predict & measure Customer Lifetime Value for you, as well as optimise for Incrementality. You’ll stop wasting ad spend on customers who don’t require it, focusing instead on where the biggest impact is— and your customers will love you for it!

Get Started

Want to see more? Yeah you do.