We’ve been in your shoes.

Our mission and our why.

We’ve been client-side, so we’ve felt your frustrations first-hand. We believe that marketing is easily gamed and campaign metrics don’t reflect what’s really going on. On top of this, we know that selectively using historic data in silo is not the optimal way to make decisions — so we’ve created a better way.


Predictions Made


Audiences Activated


Models Created

Founding team.

Programmai is greater than the sum of its parts. We exist to serve our customers through intelligence, integrity, energy and grit.

Dean Murr
Founder & CEO
Murray Vanwyk
Andrew French
Robert Hughes
VP Sales
Libo Shen
Head of Engineering
Justin Davis
Finance Director
Sallie Ritchie
Head of Customers
Joost van Heesbeen
Head of Product
Ricky Courtman
Head of Growth
Vasilis Papastefanopoulos
Machine Learning Engineer
Liam Eloie
Machine Learning Engineer
Hassan Haider
Software Engineer
Filippos Protogeridis
Product Designer
Emma Pegg
Product Marketing
Amelia Brosnan
Talent & People
Josh Raj
Account Executive

Our culture.

We work to completion. We bias towards action. Everyone feels like an owner. And we do it for them...

We chose P.ai to get value from our first-party data without having to hire a team of data scientists and wait a couple of years for them to figure out how to execute. P.ai focus on incremental growth and ROI, and their track record is impressive
John Richards
Head of Data, Student Beans

We're now part of P.ai 🥧