About Us
Our mission is to make marketing positively influence outcomes, not game them.
Meet The Team
Dean Murr Founder & CEO
Murray Vanwyk CTO & Machine Learning Engineer
Graeme Blyth Machine Learning Engineer
Vasilis Papastefanopoulos Machine Learning Engineer
Joost van Heesbeen Head of Product
Christian Pugliese Lead Frontend Developer
Tijani Fulani Junior Frontend Developer
Kshirja Diwan Marketing Executive
Ben Chamberlain Scientific Advisor, ASOS
Tim Brown Advisor, Adobe + Oracle
Martyn Jobber Advisor, Adobe + TechStars
Andy Whyte Advisor, Poq + Tealium
Andy Dubickas Advisor, Visual IQ + Nielsen
Open Positions
Contact us to apply for any of the roles below.
Predictive Audiences
Disrupt how you buy advertising using our predictions to enable you to bid smarter, whilst anticipating your customer’s next move.
Predict how likely someone is to purchase
Alert you to someones risk of churn
Calculate future lifetime value
Automate bidding strategy decisions
Predictive Acquisition
Our cutting-edge deep learning methods will reveal the hidden traits/behaviours of your best acquired customers, allowing you to focus on healthier acquisition that doesn’t churn after the first purchase.
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Increase Lifetime Value, Chase Incrementality
We’ll predict & measure Customer Lifetime Value for you, as well as optimise for Incrementality. You’ll stop wasting ad spend on customers who don’t require it, focusing instead on where the biggest impact is— and your customers will love you for it!
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