UK Flooring enlists Programmai to gain competitive edge through Deep Learning
Read the full story here: http://www.businesscloud.co.uk/news/uk-flooring-manufacturer-gets-competitive-edge-with-ai
“We were impressed by the proposition from Programmai, it gives our sales force intelligent information to work with to drive more sales and revenue while helping keep costs down.”
CMO, UK Flooring Direct
We accurately predict who is going to buy, when & how much they’re going to spend. This allows you to ‘cool off’ when customers are in the highest propensity to purchase threshold, instead investing in getting more of your customers there.
Using this model you’ll be able to increase the incremental return of your marketing & advertising activity, proven through control group theory.
Given the usual behaviours of each customer, we can calculate the risk of churn so that you can mitigate it. Many brands & retailers suffer with the notion of ‘1-and-done’ where first purchasers don’t convert into repeat purchasers.
Using this model you’ll be able to increase the number of second purchases from your newly acquired customers, as well as identify a reduction in activity from your regular ones.
Customer Lifetime Value
We can forecast the future value of every customer, meaning you can carve out a marketing & advertising strategy aligned to how profitable they’ll each be for you.
With this in mind, you can determine how much you’re prepared to bid as well as the creative message best to deliver for that type of customer & their long-term value to your business.
Our ability to combine individual customer predictions with channel interactions allows us to determine the optimal channel to use to influence desired behaviour or outcome.
This model will enable you to invest in channels with confidence, whilst creating impactful experiences for your customers.
Single Customer View
We see every behaviour & event, across devices.
Our deep learning models are built around your business & needs, nothing is black-box or off-the-shelf.
Create/Manage Predictive Audiences
Set your logic or threshold to group customers into predictive segments for targeting.
We’ll restlessly build into all of your ad-tech & mar-tech vendors, so we can push your predictive audiences to them for activation.
Support & Services
We’re heavy on Slack, you’ll be able to reach us there for anything urgent (or trivial).
It’s important to be able to build your own presentations, your data is your data— available when you are.
Tech Stack Agnostic
We will work with your existing tech stack & become an intelligence layer that powers it.
Our predictions will allow you to be where the customer needs you to be, every time.
You’ll be able to use our predictions to make strategic decisions across Programmatic & Paid Social channels.
We believe everything should be proven, that’s why we use control group theory.
Our solution is truly self-learning & will improve over time.
Client Success & Support
We’re on hand to help you get value out of Programmai.
Programmai changes the game for advertising, their predictions allow retailers to chase incrementality over traditional methods like last-touch.
I believe the timing of Programmai is apt. Accurately predicting customer behavior to allow for smarter & more efficient ad buying. Clever.
It’s exciting to see a solution come to the market that has already proven to create ROI in the real world. Programmai is well-positioned to disrupt ad-tech!
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