We accurately predict who is going to buy, when & how much they’re going to spend. This allows you to ‘cool off’ when customers are in the highest propensity to purchase threshold, instead investing in getting more of your customers there
Using this model you’ll be able to increase the incremental return of your marketing & advertising activity, proven through control group theory
Customer Lifetime Value
We can forecast the future value of every customer, allowing you to automate your lifecycle strategy cross-channel to drive loyalty and profitability when the timing is optimal
In addition, we can determine how much you should spend on each customer at any given time in order to drive & capture long-term, repeatable return on investment
Given the usual behaviours of each customer, we can calculate the risk of churn so that you can mitigate it. Many brands & retailers suffer with the notion of ‘1-and-done’ where first purchasers don’t convert into repeat purchasers
Using this model you’ll be able to increase the number of second purchases from your newly acquired customers, as well as identify a reduction in activity from your regular ones
Our ability to combine individual customer predictions with channel interactions allows us to determine the optimal channel to use to influence desired behaviour or outcome
This model will enable you to invest in channels with confidence, whilst creating impactful experiences for your customers in their preferred platforms & environments
Tech Stack Agnostic
We will work with your existing tech stack & become an intelligence layer that powers it
Our predictions will allow you to be where the customer needs you to be, every time
You’ll be able to use our predictions to make strategic decisions across Programmatic & Paid Social channels
We believe everything should be proven, that’s why we use control group theory
Our solution is truly self-learning & will improve over time
Client Success & Support
We’re on hand to help you get value out of Programmai
Programmai changes the game for advertising, their predictions allow retailers to chase incrementality over traditional methods like last-touch.
I believe the timing of Programmai is apt. Accurately predicting customer behavior to allow for smarter & more efficient ad buying. Clever.
It’s exciting to see a solution come to the market that has already proven to create ROI in the real world. Programmai is well-positioned to disrupt ad-tech!