Marketing
We Fix That

Marketing


We Fix That



Acquire incremental new and repeat customers with Programmai’s predictive marketing technology and take back control from those with misaligned incentives


Acquire incremental new and repeat customers with Programmai’s predictive marketing technology and take back control from those with misaligned incentives




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Featured Clients


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Customer-level Predictions


Programmai calculates its predictions on individual customer behaviour, allowing us to make decisions at a user-level

We’ve proven that by using these predictions to buy or deliver marketing & advertising cross-channel, we can positively outperform traditional methods

PP

Purchase Propensity


We accurately predict who is going to buy, when & how much they’re going to spend. This allows you to ‘cool off’ when customers are in the highest propensity to purchase threshold, instead investing in getting more of your customers there

Using this model you’ll be able to increase the incremental return of your marketing & advertising activity, proven through control group theory

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CLV

Customer Lifetime Value


We can forecast the future value of every customer, allowing you to automate your lifecycle strategy cross-channel to drive loyalty and profitability when the timing is optimal

In addition, we can determine how much you should spend on each customer at any given time in order to drive & capture long-term, repeatable return on investment

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CR

Churn Risk


Given the usual behaviours of each customer, we can calculate the risk of churn so that you can mitigate it. Many brands & retailers suffer with the notion of ‘1-and-done’ where first purchasers don’t convert into repeat purchasers

Using this model you’ll be able to increase the number of second purchases from your newly acquired customers, as well as identify a reduction in activity from your regular ones

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CP

Channel Propensity


Our ability to combine individual customer predictions with channel interactions allows us to determine the optimal channel to use to influence desired behaviour or outcome

This model will enable you to invest in channels with confidence, whilst creating impactful experiences for your customers in their preferred platforms & environments

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Predictive Execution

Make Marketing Positively Influence Outcomes,
Not Game Them


Take back control by activating customer-level predictions within your marketing channels and optimize the entire funnel, not just the last-click.

Tech Stack Agnostic

Predictive intelligence & execution is our focus, we work with any stack

A/B

Deploy A/B lift tests to measure the true incrementality of every marketing activity

Self-Learning

True deep learning that predicts for you through promotional and seasonal trends

Testimonials

What’s The Verdict?


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This magical product actually works! Programmai has radically changed the way we build our audiences at Treatwell

Albert Abello, Director of Growth
Treatwell
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We chose Programmai to get value from our first-party data without having to hire a team of data scientists and wait a couple of years for them to figure out how to execute. Programmai focus on incremental growth and ROI, and their track record is impressive

John Richards, Head of Data
Student Beans
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One of the few companies I’ve come across genuinely using AI (deep learning) to solve big marketing problems around acquisition, retention and profit

Tim Brown, CEO
Maxymiser (acquired by Oracle)

Let us show you what Predictive Marketing looks like…