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All measurements are wrong, some are useful
What does iOS 14 and the end of third party cookies mean for marketing?
Opinion
How to manage your advertising budget – optimise holistically
Optimise your advertising budget and the system behind it. Here are the four areas you need your team to align on.
Opinion
Successful ad campaigns start and end with your creative
The best ad taps into the mood of society. The best marketer relentlessly tests to discover what this is.
Opinion
Optimise your ads for predicted profit, not revenue
Predicted profit is the new success metric. Here’s how to track it.
Opinion
Python is dead for data science. And Google killed it!
What does Google's Swift for Tensorflow mean for data science and machine learning?
Opinion
Why it pays to be uncertain as an e-commerce advertiser
6-Step Framework for Successful Performance Marketing Experimentation
Opinion