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Progressive marketers relentlessly experiment, here’s how you can too
The 'big five' for successful experimentation, backed by Meta and Harvard Business Review
As the cookie crumbles it creates targeting gaps, but AI can help
Let AI supply an unlimited amount of 'the right' first-party audiences to activate.
Generate unlimited, winning audiences
Use P.ai's 'Smart Audiences' to generate an endless amount of winning audiences for your marketing & advertising channels.
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We are P.ai 🥧
Programmai has lost some letters! P(rogramm)ai is now P.ai 🥧
“You’re the person you’ve been waiting for.”
How to drive sustainable change, no matter where you sit. With Sophie Dufouleur, the Global Customer Experience Director & Corporate Sustainability Champion.
Customer Insights are here
We’re excited to announce a long-awaited feature now available in Programmai. The Predict > Customer Insights page is here.
Black Friday’s coming. Here’s how to create Peak Audiences, predictively
The step-by-step guide to creating Peak Audiences to hit your Reach, Performance and Incrementality goals. By Programmai’s Head of Customers, Sally Ritchie.
“If you want to improve performance, zoom out.”
When last-click is no longer the last word. Michael Lorenzos, the Head of eCommerce Growth at Bleach London, on the future of marketing measurement.
ASOS & Programmai: The story comes full circle
ASOS choose Programmai as its Predictive Marketing technology of choice.