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Progressive marketers relentlessly experiment, here’s how you can too
The 'big five' for successful experimentation, backed by Meta and Harvard Business Review
As the cookie crumbles it creates targeting gaps, but AI can help
Let AI supply an unlimited amount of 'the right' first-party audiences to activate.
Virtual roundtable: Perfecting the push-pull of CPA and volume in paid social
Emma Aitken, Andrea Sericola and Andrew French on how to manage CPA and volume in the ad platforms to drive growth.
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Facebook lookalikes are struggling. Here’s how to make them better.
Programmai’s Head of Product shares how to improve your Facebook lookalikes post iOS 14.5.
All measurements are wrong, some are useful
What does iOS 14 and the end of third party cookies mean for marketing?
How to manage your advertising budget – optimise holistically
Optimise your advertising budget and the system behind it. Here are the four areas you need your team to align on.
Successful ad campaigns start and end with your creative
The best ad taps into the mood of society. The best marketer relentlessly tests to discover what this is.
Optimise your ads for predicted profit, not revenue
Predicted profit is the new success metric. Here’s how to track it.
Python is dead for data science. And Google killed it!
What does Google's Swift for Tensorflow mean for data science and machine learning?
Why it pays to be uncertain as an e-commerce advertiser
6-Step Framework for Successful Performance Marketing Experimentation