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“You’re the person you’ve been waiting for.”
How to drive sustainable change, no matter where you sit. With Sophie Dufouleur, the Global Customer Experience Director & Corporate Sustainability Champion.
“If you want to improve performance, zoom out.”
When last-click is no longer the last word. Michael Lorenzos, the Head of eCommerce Growth at Bleach London, on the future of marketing measurement.
Webinar — Perfecting the push-pull of cost-per-action and volume
High volume often means an uncomfortable CPA. How do you balance the two to drive bottom-line impact?
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“Customer first, data second.”
How to meet targets while staying true to your brand with Vanessa Martins Lopes, Co-Founder of the Wild Curl.
“Tired: CDP-based Activation. Inspired: CDW-based Activation!”
Why the Cloud Data Warehouse should be your Customer Data Platform, with Tejas Manohar, Founder of Hightouch.
“The future of advertising is logged-in.”
Preparing for the post third party cookie era with Rob Webster, founder of Canton Marketing Solutions.
“The worst thing that can happen with incrementality? You spend less money.”
Lift testing your way to incremental uplift with Treatwell’s Performance Marketing Manager, Oriol Esteban.
Roundtable: How to gain an edge in the ad platforms
Experts from Deliveroo, Programmai and Brainlabs on how to use a changing ad ecosystem to your advantage.