A Data Source is any of the connectors that P.ai has to ingest your first-party data, e.g. Google Analytics, Shopify, Salesforce, etc.
What is a Channel?
A Channel is any of the integrations that P.ai has to sync your audiences to, e.g. Meta, TikTok, Snapchat, Klaviyo, etc.
How is a Customer counted?
A Customer is counted based on a unique ID, typically a Customer ID or hashed email address. We will not double-count your customers.
What is an Audience?
P.ai creates Audiences using your first-party data (& predictions). We charge £100 per month per active Audience. An Audience is considered active once it's been live for more than 24 hours.
Can I ask for help even if I'm on the Starter plan?
Absolutely! We're happy to help regardless of your size. Email support@p.ai or connect with us on Slack.
Do you offer trials?
Paid trials are something we'll consider. Talk to us and we'll come to a reasonable agreement.
What are your payment terms?
We apply a discount when you pay annually in advance. But talk to us if you need quarterly or monthly billing.
Can I move up/down the plans?
Yes. If you need to scale down we will endeavour to assist you in the process. We appreciate how quickly things can change.