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Unlimited audiences. Unlimited success.
Generating, prioritising & experimenting with audiences is the only way to find winners. If your audiences have saturated, you’re stuck for new audience ideas, or performance has flatlined. You need a slice of P.ai.
Chosen by progressive marketers.
Treatwell
For Europe’s largest hair and beauty booking app, performance in their most mature market had flatlined.
To reduce CPA and acquire new repeat customers at scale, Treatwell replaced all pixel-based lookalikes with P.ai predictive lookalikes.
They soon rolled out predictive as the de facto strategy for all territories – across Paid Social, Paid Search, and Display for B2C and B2B. Treatwell’s home market was growing again.
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Incremental Uplift
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Lower Cost of Acquisition
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ROI Increase
When we first met P.ai, we were skeptical. We'd tried lots of products before and none of them made any difference to what we were doing internally. But, when we lift tested the P.ai audiences against any of our own, it proved to be more incremental than anything we could use in any of our markets.
Student Beans
Student Beans leapt from one-sided historic data points and vanity metrics to the ever-changing world of forward-looking predictions.
Segmenting audiences with confidence, they shifted focus onto incrementality. Building Acquisition campaigns that reached students at the best time, in the best place, with the best creative to truly influence outcomes.
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Lower Cost of Acquisition
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More Accurate Recommendations
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Channels
The work that P.ai has done in segmenting our audience to provide meaningful uplift and actionable data has been fantastic. Beyond that, the team at P.ai have gone above and beyond to understand our business needs, provide support and build models that work for our objectives!
Derek Rose
Derek Rose set out to activate a rich foundation of first-party data. They needed more control. And they needed their data to work harder.
Just as the demand for luxury loungewear surged in 2020, Derek Rose rolled out P.ai’s predictive audiences to drive record-breaking growth.
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Revenue Uplift
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Lower Cost of Acquisition
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Uplift in AOV
We had struggled to find new customers from prospecting for a long time, but P.ai changed all that in a matter of weeks. The product does its thing in the background and allows us to convert new customers everyday, in a profitable way.
Revolution Beauty
Award-winning beauty brand Revolution Beauty used P.ai to drive 2X the volume of new customers at half the cost per acquisition.
After replacing their best performing pixel-based lookalike with P.ai, they targeted new customers who were 3X more likely to purchase again, with 10% more value in the basket.
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First Purchases
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More Uplift
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Second Purchases
We use P.ai’s Predictive Audiences to focus on incremental growth from our new and existing audiences, understanding when and how to target a customer around 1st to 2nd purchase. The ROI has been fantastic!
Rapha
Premium cycling brand Rapha chose P.ai to move sales up a gear.
P.ai upgraded Rapha’s existing Retention campaigns with predictive Conversion (pConv). After grouping new and existing users by pConv scores, Rapha targeted each audience on separate ad sets for optimal CPA.
Using P.ai’s Custom Filters, Rapha built predictive Acquisition audiences to climb the peaks while driving 48% higher impression-per-user efficiency. The race for performance was on!
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More Daily Generated Revenue
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ROAS Uplift
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Higher AOV
P.ai delivered a 400% and 100% improvement on ROAS for Acquisition and Retention, respectively.
Tails
Tailored dog food subscription brand, Tails, wanted to get more tails wagging.
After pitting P.ai’s Predictive Acquisition audience against their in-house technique, they drove 25% more new trials at a 20% lower cost.
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More New Trials
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Lower Cost per Trial
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Better LAL