Everything you need to know about driving lift and performance gains using your 1st party data. Hear from experts at Zalando, Treatwell and Snowplow. In this webinar we will talk about the best ways to capture and store first party data as well as how to activate it and improve marketing performance.
Programmai is delighted to announce that Oriol Esteban Timoneda, Rocket Science Engineer from Treatwell and Anaël Quevrin Principal Product Manager at Zalando will be joining us to discuss all things incrementality and 1st party data in our first ever webinar.
We’ll also have Archit Goyal, Solutions Architect Lead at Snowplow Analytics joining us to help us better understand how to collect and warehouse data in real-time.
There will be no sales pitches. Our goal is to discuss the strategies and tactics for capturing and activating 1st party data to drive incremental revenue and performance gains. With cookies on the way out this becomes ever more important.
The webinar will be hosted by our CEO and Founder, Dean Murr. He spent 4 years in-house at ASOS. This unique, client side perspective will help to ensure the content is relevant, practical and insightful.