A landmark study by Facebook and Harvard Business Review showed that e-commerce companies improve lift by 2-3% by experimenting. But only 12.8% of brands are actively testing their ads.
To outsmart your competition, it’s time to put on your lab coat.
Hear from experts at Deliveroo and Brainlabs on how they’ve applied experimentation to gain an edge on their advertising. Find out how to drive incremental performance with your first party data and what a test-and-learn mindset looks like in practice.
Programmai CEO and Founder Dean Murr will be joined by Leo Jennings, the SVP EMEA at leading digital marketing agency Brainlabs, and Dean Weaving, the Head of Display, Video and Social at Deliveroo. Leo and Dean will share their insights into how to get stakeholder buy-in, translate strategy into media activity and track for real performance.
There will be no sales pitches. Instead, just best practices, practical how to’s and real life use cases.