Programmai, which uses predictive marketing technology to help brands significantly improve their ability to acquire new and repeat customers at scale, says it plans to use the investment to scale both revenue and product development. The company’s client list includes brands like Treatwell, OFFICE and Student Beans.
By connecting first-party data to the platform, Programmai can make accurate customer predictions for clients and activate ROI improved audiences. This enables those brands to acquire new and repeat customers and gain a better understanding of their customers’ behaviour. Programmai clients achieve a significant uplift in return across Paid Social, Paid Search and Display for B2C and B2B activity.
Senior figures participating in the new round of investment include Paul Cooper, formally a partner at Clarity, who joins as Chairman; and, Tim Brown, former CEO of both Maxymiser and Touch Clarity who will also join the board.
This investment, coming at a time when economic uncertainty is causing some to hold back on investing in tech start-ups, is a massive vote of confidence in the future of Programmai. We have already proven the value hypothesis of Programmai and we are now in a position to scale the business. We will continue to invest in both product development and growing our client base to enable us to advance our presence in the UK market. Our first task is to complete a more sophisticated front-end platform that will add functionality to our offering and enable our clients to do more with Programmai for themselves.
New Chairman, Paul Cooper, comments:
Programmai has built a product that provides a significant cost advantage to clients at a time when companies desperately need to improve marketing efficiency. Dean has assembled a first class team and I am delighted to be joining them on the journey.
In addition to the new investment, the Programmai team has been bolstered by the appointment of Andrew French as Chief Revenue Officer (ex Smartly) and Libo Shen, previously six years with Google, who becomes Head of Engineering.
New Chief Revenue Officer, Andrew French, says:
Programmai is perfectly positioned to help drive incremental sales in a cookie-less world by utilising clients’ first party data that the advertising platforms don't have. This provides our clients with a massive advantage.
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