As exclusive agency partners, Brainlabs’ clients will now be able to improve the volume, efficiency and lift of their paid media with Programmai.

Brainlabs has long been pioneers of using ‘test and learn’ strategies to help clients grow their business. They champion big ideas and run large-scale experiments across paid search, programmatic, paid social, SEO, CRO, and analytics. This is underpinned by a solid data measurement framework with clear success criteria.

When Programmai was looking for a partner, this was essential. Programmai receives a company’s first-party data and uses machine learning to predict customer behaviour. Those predictions are then used to reduce cost per action (CPA) and drive sales across paid media, scalably. 

Some of the benefits, such as lower cost per acquisition and higher customer value, are easy to measure. Other metrics, such as incrementality, are harder to track. It’s an ideal match to have a partnership based on ‘test and learn’, with the ability to build proof points related to sales uplift and client value.

Andrew French, Chief Revenue Officer at Programmai, commented:

“The deprecation of cookies is set to transform the digital marketing landscape. At Programmai, we’re pioneering future-proofed solutions that drive marketing performance without cookies. We’re incredibly excited to work with Brainlabs and their clients. They’re forward-thinking, innovative and open to new ways of driving increased sales.”

Leo Jennings, SVP EMEA at Brainlabs, commented:

“Ever since we first met the Programmai team, we knew it made sense to formalise a partnership. The way they predict customer behaviour is proven to improve client results. It means that we can help clients to improve the return from paid advertising, plus future proof their ability to target without cookies. It’s a win, win.”