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Stimulating Second Purchases
When ASOS.com used our approach, they were able to increase the number of incremental second orders placed by their newly acquired customers, improving frequency & Customer Lifetime Value too — all measured via control group theory.
Leveraging Customer Lifetime Value
Predicting the future Customer Lifetime Value of every user allowed ASOS.com to distribute their budget optimally through their targeted audience. This efficiently drove incremental second orders without incurring additional cost.