Predictive Playbook

We enable action to be taken across multiple channels, to influence outcomes.

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Let’s Take Action

Go predictive.

Use Case

Stimulating Second Purchases


When ASOS.com used our approach, they were able to increase the number of incremental second orders placed by their newly acquired customers, improving frequency & Customer Lifetime Value too — all measured via control group theory.

3.9x

ROI

1.8x

Purchase Frequency

2.3m

Incremental Sales



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Use Case

Leveraging Customer Lifetime Value


Predicting the future Customer Lifetime Value of every user allowed ASOS.com to distribute their budget optimally through their targeted audience. This efficiently drove incremental second orders without incurring additional cost.

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