News Room

A curation of the latest Programmai-related headlines and product announcements.

Headlines

Unveiling of the Predictive Marketing Platform. Part 3: Predictions > Customer Lifetime Value

Next up, it’s a biggie — Customer Lifetime Value. We plunge deeper into the Predictive Marketing Platform by looking at our CLV model and how this prediction can be used to nurture consumers when the timing is most appropriate for them. Knowing how consumers are likely to behave in the future allows you to make calculated investments at the right time to drive short and long term results, as we illustrate in this chapter.

Read more

Unveiling of the Predictive Marketing Platform. Part 2: Predictions > Purchase Propensity

The second article in a series that unveils Programmai’s Predictive Marketing Platform. We cover our Purchase Propensity model and how it can be used to predict a consumer’s likelihood to convert and the advertising required to drive maximum efficiency and incrementality.

Read more

Unveiling of the Predictive Marketing Platform. Part 1: Profiles

The debut article in a series that unveils Programmai’s Predictive Marketing Platform, from start to finish. We begin with why we’ve built this product, then discuss our unique use of first-party data in order to understand the complex interactions of customer features and values, so that we’re able to deeply learn about what’s worked historically to predict what’s likely to happen in the future.

Read more


View all