When making customer predictions around conversion or lifetime value, being able to include the patterns in browsing behaviour is key.
We typically see that a large number of top features in our model relate to how a consumer navigates & engages with your website.
Get yourself “Data Science ready” using this GA tip!
We get asked by big brands why they should use Programmai and not build our capability themselves.
There’s the sheer time it takes; the integration work required and the constant need for iteration. Plus the expertise to trade & execute cross-channel to drive business value.
But in this article our CTO (Murray Vanwyk) gives his view on the build versus buy dilemma from a Data Science perspective.