News Room

A curation of the latest Programmai-related headlines and product announcements.

Headlines

Is Your Website Data Science Ready?

When making customer predictions around conversion or lifetime value, being able to include the patterns in browsing behaviour is key. We typically see that a large number of top features in our model relate to how a consumer navigates & engages with your website. Get yourself “Data Science ready” using this GA tip!

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Predictive Paid Social by Programmai. Part 6: Activation > Paid Social

Behold the power of predictions on Paid Social. 👍 Predicting who will become a high value customer, then using that as your lookalike to acquire others who’ll behave similarly — that is today’s flywheel for successful acquisition. Breaking performance metrics by going where the conversion probability is hot and avoiding wasted spend — that’s an efficient retention strategy. Seeking incrementality in your activity and using control-group theory to nudge customers along their purchase journey — we’ll do that too, with the optimal investment.

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Unveiling of the Predictive Marketing Platform. Part 5: Activation > Recipes

Make marketing positively influence outcomes, not game them. This article introduces the notion of “Recipes”​ for marketers with a customer-obsession. Take action cross-channel on your customer predictions, driving business value at scale with efficiency.

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